Every Valentine’s Day, Love & Fidelity Network launches a poster campaign on university campuses around the country, presenting an alternative to the hookup culture. Since 2013, I have been the designer for these posters. My work with the client begins with offering suggestions on the copy and tagline to ensure maximum visual impact. With the final text in hand, I then lay out the poster template, formulating the color palette and typefaces, selecting the stock photos used, and editing them in Photoshop as needed. Once complete, I work with the printers to ensure that the final posters match the digital master files as closely as possible.